BEAUTY REHAB ENGINET
The industry of beautifying oneself to create a desired affect is as old as civilization. Our modern culture is consumed by the pursuit of ‘beauty’ with a never-ending onslaught of magazines, television shows, books and resources. Following on the heels of personal trainers and celebrity stylists, image consulting is a fast growing specialization.
Coni Judge has been helping women feel beautiful since 1987, becoming a certified image consultant in 2004. Her purpose is to help women and men improve the way they look, and subsequently influence the way they think, feel, act – and the way others react to them. Coni doesn’t believe in creating Barbie and Ken dolls that conform to a predetermined definition of beauty. Rather, she focuses on maximizing strengths, minimizing trouble spots, and helping people feel confident in themselves.
Image consulting is particularly appealing to the following audiences:
- Singles who are actively dating
- Professionals in image-conscious fields – eg lawyers,
- People who have experienced a significant personal change such as seeking a new job, divorce, move to a new job/industry, weight loss/gain, etc.
- Image centric individuals (may be high volume shoppers, plastic surgery patients, makeover junkies…)
However, there are several flaws in the current offerings for consumers:
- Objectivity and Personalization. Most people lack the ability to see themselves objectively and identify their image blind spots. Even if they were able to diagnose their flaws, the many variations in body structure, age, coloring, personal style, environment, and lifestyle make it unlikely for a woman to find relevant, useful information.
- Availability and Cost. Still considered a luxury, few people have the financial resources or access to a trained image expert.
- Overload. Image incorporates many areas, so it’s difficult for the consumer to decide where to focus first to get the greatest impact. The result is random activity without result, frustration, and reverting to the same old rut.
- The Psychology of Change. You can put lipstick on a bulldog, but it’s still a bulldog. Most makeover/image processes are focused on the surface without considering motivation, propensity for change, or underlying factors that have led this person to choose these surfaces to represent him/herself. That’s why Oprah can bring in a celebrity hairdresser, stylist, and makeup artist to ‘transform’ a woman and make her look great for a moment, but when the cameras return a month later she has gone back to her previous style with no obvious change.
A Beauty Rehab Enginet
By providing a simple, single solution site that is affordable, confidential and personalized, a Beauty Rehab Enginet would address these issues and could be a great solution for men and women who want to improve their personal image. Based on existing Beauty Rehab content and adapting the Beauty Rehab process, offerings could include:
Total Transformation: For clients who want a full-on image overhaul, responses to a comprehensive questionnaire would generate a customized overall image assessment and recommendation report. The colorful, picture-laden report would encompass body shape, wardrobe/style, grooming, hair, makeup, accessories, color selection, body language, and social skills along with a downloadable pocket-sized cheat sheet that they can take with them for shopping. The diagnostic also factors in the individuals propensity for change and desired image to ensure the plan is doable and will build self confidence and therefore increase satisfaction with the product.
An add-on feature could include submitting a photograph and a personal email consultation to answer individual questions.
Fast Fix: For clients who are interested in a particular topic, the site would also be a source of information and feature a mini-diagnostic and recommendation report for each image area.
Beautiful, Sexy and Confident subscription – A 28-day process to true transformation. A daily email with interactive exercises and access to a personal transformation coach helps women conquer self esteem issues and feel genuinely beautiful, sexy and confident.
Free and Fun: Interactive free ‘fun’ features could include
- ‘What was she thinking?’ celebrity photos of image gone bad
- Celebrity inspired makeovers so that you, too can look like Jennifer Lopez, Audrey Hepburn or Marilyn Monroe if you so desire
- The Rules – The basics of what to do, and not to do, that apply to just about everyone
Future Opportunities
Cross marketing opportunities could include:
- Source guides for local salons, shops and other resources
- “Instant Wardrobe” to purchase clothing that has been pre-selected to fit your recommended wardrobe options
- “Instant Makeover” to purchase makeup and other grooming products to fit your recommendation
- Make a Match Makeover – would incorporate dating etiquette, online dating tips, and other recommendations for singles
About Us |
Coni Judge’s Bloom Service™ is the premier image consulting and fashion consulting firm that caters to individuals, celebrities, athletes, small businesses and corporations word-wide. Providing unparalleled services to help clients maintain their professional and personal image makes Coni Judge’s Bloom Service the leading innovator in self-transformation. Our expert stylists, image consultants, and beauty consultants are well regarded and educated in the fashion and beauty industry in order to provide the best clothing solutions, fashion advice, and makeover services. We provide image consulting and fashion consulting services throughout. Coni Judge’s Bloom Service also offers remote services to out of town clients in need of expert advise and image consultations. Coni Judge’s Bloom Service™ has over twenty image and fashion experts who can assist you with all of your fashion and makeover needs. Coni over 10 years experience in the fashion industry and knows how to translate trends into practical everyday style solutions that work for each individual body type. Due to the overwhelming popularity of network television shows like, "What Not to Wear," Coni Judge’s Bloom Service™ felt a need to establish a company that will offer the average person fashion makeovers and beauty makeovers much like the television show but without the public humility and camera crews! Coni Judge’s Bloom Service has created a little black book of contributing partners that helps to assist with extreme makeovers. All of our dermatologists, beauticians and surgeons are considered the best in their field. Coni Judge’s Bloom Service has the capability to handle every situation no matter how subtle or severe it may be. "The goal for Bloom is to create unique and customized style for each individual client. I believe that everyone can be beautiful regardless of shape, age, or size. I hope that in the future CONI JUDGE’S BLOOM SERVICE™ will be known as a place that people and companies can come to in order to take control of their professional and personal image. It is important that all of our clients learn about what styles, shapes, colors, and fabrics work best for their body structure and lifestyle. Your image is a direct reflection of your inner self; it can create confidence within yourself and make others feel confident about you." Coni Judge Founder of Coni Judge’s Bloom Service™.
Coni Judge’s Bloom Service™ is a growing company that provides a variety of exclusive individual and corporate services including: personal shopper, wardrobe analysis, style tips, fashion advice, make-up tips, women makeovers, men makeovers, and custom clothing. Our clients include small businesses, large corporations, SEO's, Universities, college students, retirees, musicians, artists, brides, mothers, television stations and television personalities. Coni Judge’s Bloom Service is the only image consulting and fashion consulting company that can cater to such a wide group of clientele based on the diversity of their image consultants. They provide individuals with an image that is customized to fit their lifestyle and personality. Whether it is the red carpet, the office or a day of casual activity, Coni Judge’s Bloom Service prepares you for all the events in your life. It is important to dress accordingly for every situation and to understand that casual does not mean you have to compromise style. When your image exceeds your expecations it can empower to accomplish your goals and offer a great deal of self-confidence. Our image consultants are hand selected based on their experience, awareness, and contributions made to the fashion and beauty industry. With degrees in fashion design, merchandising, cosmetology, and editorial fashion, each of our image consultants offer the best advice in personal style and image management! Coni Judge has taken the time to get to know each and every image consultant prior to their employment in order to gaurentee their level of expertise. To find out more about the fashion consultants, stylists, and beauty experts, simply click on “find a consultant.”
Coni Judge’s Bloom Service™ online offers weekly style advice and fashion tips that can be found in the "Featured Article" section. These image, fashion, beauty, and "how to" articles are written by our expert image consultants and beauty consultants to provide you with helpful advice, tips, and tricks. Check in regularly to learn about timeless fashion trends, great hairstyles, and beauty tips you can try at home! The newest addition to Coni Judge’s Bloom Service™ is the “ask Coni” forum. This is where you have the opportunity to ask any fashion or beauty related questions. Coni Judge will be checking this forum regularly to answer all of your style, image, fashion, and beauty questions. Sometimes all you need is an expert opinion!
Thank you for your interest in our company. Please enjoy your time on our site and be sure to check in regularly for seasonal promotions, contests and fashion tips. See what our clients have to say about us in our “testimonial” section and don’t miss out on our “pic of the week” where we feature everything from success stories to fashion disasters. |
